Yesterday I had the great opportunity to witness creative minds at work. A friend had shared on her Facebook page an event called Creative Jam. Being a (self-proclaimed) creative person this caught my attention. I took a glance at the specifics of the event and thought it was worth checking out. So I quickly signed up and boy can I say I was not disappointed.
About the event…
This event was put on by Adobe Creative Cloud. If you’re not familiar with what Adobe Creative Cloud is or what it has to offer then check out their YouTube page at https://www.youtube.com/user/AdobeCreativeCloud/featured (definitely worth having). There were three main features. The first was the creative design competition. About 10-12 designers are given a theme and 3 hours to create an advertisement using the Adobe CC system and their own unique style. The second main feature were the amazing speakers; Rony Tako, Jesst Nite and Andrew Antonaccio. The discussed their style, their challenges and answered some Q&A. The third feature was the award given to the winner of the design competition. Oh and as an added bonus they gave two free tickets for food and drinks (the served TACOS!!!!).
The nitty gritty…
The event took place at The Moore Building in Miami Design District. This building is a work of art in and of itself, created in 1921. In the very center of the inside of the building was this beautiful installation called “Elastika” created by Iraqi-born London based architect Zaha Hadid.
When you walk into the building the first thing you notice, besides the amazing piece by Zaha, is the very diverse group of people in attendance. All ages were there, different fashion styles and all sorts of facial hair concepts from the handlebar mustache to the full grown lumberjack beard.
On the first floor you had the main event stage, which was located in front of the open staircase with rows of chairs facing the. To the left of the seating area was the bar and to the right you had three different table setups. The first table against the wall was the table for DoolersAnonymous. Directly behind this table, mounted on the wall, were numerous print outs from the latest Doodlers Anonymous coloring book. Doolers Anonymous was created by OKAT (Rony Tako) check out their website, http://www.doodlersanonymous.com/. The second table was dedicated to those who chose an image from the wall and wanted to show their creativity. The second floor was a whole other beast.
As you made your way from the center of the room on the first floor toward the back of the room you see a wide open black staircase leading to the other floors. On the second level directly to your left were six tables with two people per table, these were the designers. You quickly noticed how extremely focused they were in completing the task given to them. Some were hand sketching designs, others uploading photos they had taken that day and manipulating them in Photoshop. These artists were using the skills that they have cultivated over time to create their vision for the theme ‘From Miami with love.’ Surrounding them were on lookers, admirers and friends witnessing the creative mind at work. As I walked around the room I noticed a group of girls off in the corner. These girls were also a part of the design competition. You could see the sheer dedication and passion in there body language.
Around 8pm they started presenting the night’s speakers. Each speaker had some great points to make like Rony Tako who made it very clear that you didn’t have to always be handed an opportunity but you have to create one from what you have. Also Jessy Nite who presented us with how simple and easy design can be to how extremely complex and intricate things can get.
At 9 o’clock they began to present the finished designs, which were great! The winners for the night were StudioUni (check out their site at http://studiouni.com/) with their design called “Dale,” a Waze type app for bicycles.
Overall the event was great, some super information, inspiration and world of creativity. I’m definitely looking forward to Adobe CC hosting more events like this in the Miami/South Florida area in the future. Stay connected for more info about the designers, their work and some Q&A.
Snap y’all later